JOB SUMMARY: Developed and managed over 100 marketing initiatives annually which support customer retention objectives. Management of departmental budget and provide tracking, analysis and insight to evaluate marketing and event effectiveness. These strategic partnerships, trunk shows, special events, and sales promotions created cross-promotional integrated marketing programs with charitable and cultural partnerships to support Customer Relationship Management. Lead six person team to execute marketing strategies that cut costs, and increase efficiencies, traffic and sales.
• Oversaw marketing plans which generated $10,000 in event revenues and programs impacted a 9.2% sales increase,
• 41% increase in customer acquisition.
• Promotions generated 30,000 print, broadcast and online media impressions.